Lasting Impressions Announces Industry’s First True
Digital Scrapbooking Product
MemoryMixer ™ brings digital video, personal music, narration, print-quality output and other multimedia features to the world of scrapbooking
Las Vegas, NV– Oct. 10, 2005 –Lasting Impressions for Paper, Inc., the leading manufacturer of embossing templates, today announced MemoryMixer, the industry’s first truly digital scrapbooking product. The new, consumer-oriented software product is designed to be simple for even novice computer users and engages more of the senses than traditional paper scrapbooking or even early digital solutions. MemoryMixer was unveiled at Memory Trends, a leading scrapbooking tradeshow for retailers.
“Lasting Impressions has introduced a product that will truly revolutionize the scrapbooking industry,” said Lisa Bearnson, founder of Creative Keepsakes Magazine. “The average home has at least a gigabyte of digital photos stored on computer with a limited number of creative ways to enjoy them and share them. MemoryMixer offers families a way to present, narrate and share their favorite photos.”
MemoryMixer will allow people to combine digital video, digital sound, digital photos, computer graphics, typewritten text using their fonts, and narration capabilities into a multimedia experience that brings memories to life. The product also lets users digitally scan memorabilia such as report cards, diplomas, ticket stubs, or a child’s drawing and has multiple output options that include DVD, CD, hardbound book and traditional print. In addition, MemoryMixer allows the digital scrapbook to uniquely retain its printer quality.
“As big as the paper scrapbooking industry is (multi-billion annually), the market for digital scrapbooking is significantly larger,” said Kerry Hill, CEO of Lasting Impressions. “In fact, we estimate that for every traditional scrapbooker there are five individuals who would become scrapbookers if given a real digital alternative.”
MemoryMixer is the result of Lasting Impressions’ partnership with StoryRock, the world’s largest provider of digital yearbook technology for schools. StoryRock’s digital approach to creating and enjoying yearbooks adds an entirely new dimension to capturing school memories.
“Current digital scrapbooking products are either too limited—forcing people to use preset templates with no option for sound or motion—or too complex requiring hours of skills training,” said Sharlene Hawkes, Executive Vice President of StoryRock who speaks from personal experience as a busy mother of four and a former Miss America. “We are pleased to team up with Lasting Impressions to create a true digital scrapbooking application.”
MemoryMixer will be available in January 2006 and will be competitively priced for a broad consumer audience. For more information please visit www.memorymixer.com. For information regarding Lasting Impressions’ other products, please visit www.lastingimpressions.com.
About StoryRock
StoryRock is the market leader in multimedia digital yearbooks, currently partnering with world leader in print yearbooks Jostens since 2001. Founded in 1999 by CEO John Lund, the Salt Lake City-based company specializes in archiving digital media CD and DVD formats. The company offers the educational market two affordable yearbook solutions: 1) The Memory Builder™ software for users to create their own interactive CD’s, or 2) a full service editing and final production DVD minimizing effort and cost for the school. StoryRock is also an approved Military contractor providing “The Soldier’s Story”, an annual, unit-specific interactive CD, capturing the “leadership, legacy and life” of US soldiers. StoryRock has been featured on WABC-TV in New York City, KTLA in Los Angeles, USA Today, The Washington Post, and the Boston Globe. For more information, visit www.storyrock.com
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